Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, and articles on the Adwords (not provided) news. Similarly, I did this last year with the Enhanced Campaigns announcement.
**Last updated 4/14/14**
From Google Themselves:
- Security Enhancement for Search Users – Paul Feng – Google
General:
- PPC In A Not-Provided World – Melissa Mackey – Beyond the Paid
- Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided” – Barry Schwartz – Search Engine Land
- Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks – Ginny Marvin – SEL
- The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries – Ginny Marvin – SEL
- Google Starts Blocking Access to Paid Search Keyword Data – Jennifer Slegg – Search Engine Watch
- Google Analytics Loses Paid Search Queries: Time to Panic? – PPC Hero
- 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search – Larry Kim – SEL
- Google AdWords Not Provided Still Hypocritical - Barry Schwartz – Search Engine Round Table
This is a Big Deal:
- As Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void - Brad Geddes – Certified Knowledge
- AdWords [Not Provided] Search Query Data IS a Big Issue! – Bryant Garvin – Get Found First
- Bumbled PPC News, Conspiracy Theories, and the Future of PPC - John A Lee – ClickZ
This Isn’t That Big of a Deal:
- Not Provided Comes To Paid Search: What Will The Impact Be? – George Michie – SEL
- Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead - Larry Kim – Wordstream
Effect on 3rd Party Platforms
- Business As Usual after Google Announcement - Jennifer Madison – Marin Software
- Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work – Ginny Marvin – SEL
- IS GOOGLE KILLING THIRD-PARTY PLATFORMS? – Susan Waldes – 3Q Digital
- Consumer Privacy VS Advertiser Functionality. How Google’s Search Query Data Encryption Will Affect Advertisers – Jeremy Hull, iProspect
Workarounds!
- Google paid search (not provided) keywords and analytics (Workaround) – Colin Temple – Napkyn
My opinion is this isn’t worth worrying about, but the trend towards taking data away is. Might be a move by Google to screw 3rd party tool providers. All these changes by Adwords is making Bing look much more attractive (tablet targeting, etc).
Thanks for reading! If you have any others I missed let me know @lukealley or leave a comment.
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