My Mortgage Tech Summit Deck on Mortgage PPC 101
I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads,...
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Adwords Enhanced Campaigns Resource
Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of...
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Why PPC is a CFO’s Best Friend, Even in Lead-Gen
Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day....
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Adwords Needs More Security, Much More!
*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone...
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PPC Lead Generation Landing Pages: Five Elements of a Great Page
Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice… Fresh Squeezed PPC. But that is NOT...
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Social Media WIN (for a change)
In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something...
View ArticleAdwords (Not Provided) Resource
Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng,...
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Best Lead Generation Tips from 22 PPC Experts
Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective?...
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18 Pubcon Takeaways from the Experts
If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights...
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Avalaunch is Storming SMX West
Mark your calendars. March 3-5 the Avalaunch-ers will be at SMX West in San Jose California! This event will be particularly exciting for me as this is my first time speaking at SMX West! Hopefully it...
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